The DTAG100 dynamic NFC tag has been installed at over 300 high street stores in the UK, as part of a mobile device display from one of the world’s largest manufacturers. Featuring a powerful touchscreen-based interactive media platform alongside the illuminated NFC ‘hot-spot’, powered by the DTAG100 unit, the displays will enable consumers to enquire about various devices, engage with demonstration videos, and tap their NFC phone to take away further information and promotional links.