DTAG100 features in ultra-premium outdoor network

The DTAG100 dynamic NFC tag has been installed in a network of 20 high tech digital advertising touchscreens, located at major pedestrian areas of Manchester, the UK’s fastest-growing city. Operated by MediaCo Outdoor and Manchester City Council, the CityLive network embodies the very best of cutting-edge digital out of home technology, including NFC interactivity, facial recognition and automated real-time media scheduling. The integrated DTAG100 dynamic tags make it easy for advertisers to direct and control the exact experience of the mobile user when they tap their phone against the clearly marked hot-spot, enabling them to launch web sites, apps, geo-location tags and more.